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Exploring Snapchat



                           Similar to many other social media platforms, Snapchat lets you communicate
                           with­friends­via­a­mobile­app­and­use­different­features.­Snapchat­allows­you­to­
                           connect  and follow friends,  share messages, upload  photographs, and shoot
                           ­ videos.­ The­ application­ also­ offers­ news,­ games,­ quizzes,­ and­ other­ forms­ of­
                           entertainment. With photography and video editing tools, the application also lets
                           you­enhance­what­you­create­before­sharing­it.­See­Figure 13-1­to­see­what­the­
                           Snapchat­interface­looks­like.






























                FIGURE 13-1:
                The Snapchat
                  interface.

                           Looking at Snapchat’s unique features


                           Snapchat is designed at its core to be a more casual, lighthearted, and idiosyncratic
                           social media platform with features and functionality that at times appear inten-
                           tionally­difficult­for­older­users­to­understand­and­appreciate.­From­the­scores­of­
                           whimsical­photo­filters­and­effects­to­the­disappearing­messages­features,­Snapchat­
                           can­appear­designed­to­be­the­polar­opposite­of­a­LinkedIn­or­even­a­Facebook.








            204      PART 3  Reaching Your Audience via Mainstream Social Platforms
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