Page 220 - Social Media Marketing for Dummies

Exploring Snapchat

Similar to many other social media platforms, Snapchat lets you communicate
with­friends­via­a­mobile­app­and­use­different­features.­Snapchat­allows­you­to­
connect and follow friends, share messages, upload photographs, and shoot
­ videos.­ The­ application­ also­ offers­ news,­ games,­ quizzes,­ and­ other­ forms­ of­
entertainment. With photography and video editing tools, the application also lets
you­enhance­what­you­create­before­sharing­it.­See­Figure 13-1­to­see­what­the­
Snapchat­interface­looks­like.

FIGURE 13-1:
The Snapchat
interface.

Looking at Snapchat’s unique features

Snapchat is designed at its core to be a more casual, lighthearted, and idiosyncratic
social media platform with features and functionality that at times appear inten-
tionally­difficult­for­older­users­to­understand­and­appreciate.­From­the­scores­of­
whimsical­photo­filters­and­effects­to­the­disappearing­messages­features,­Snapchat­
can­appear­designed­to­be­the­polar­opposite­of­a­LinkedIn­or­even­a­Facebook.

204 PART 3 Reaching Your Audience via Mainstream Social Platforms