Page 220 - Social Media Marketing for Dummies
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Exploring Snapchat
Similar to many other social media platforms, Snapchat lets you communicate
withfriendsviaamobileappandusedifferentfeatures.Snapchatallowsyouto
connect and follow friends, share messages, upload photographs, and shoot
videos. The application also offers news, games, quizzes, and other forms of
entertainment. With photography and video editing tools, the application also lets
youenhancewhatyoucreatebeforesharingit.SeeFigure 13-1toseewhatthe
Snapchatinterfacelookslike.
FIGURE 13-1:
The Snapchat
interface.
Looking at Snapchat’s unique features
Snapchat is designed at its core to be a more casual, lighthearted, and idiosyncratic
social media platform with features and functionality that at times appear inten-
tionallydifficultforolderuserstounderstandandappreciate.Fromthescoresof
whimsicalphotofiltersandeffectstothedisappearingmessagesfeatures,Snapchat
canappeardesignedtobethepolaroppositeofaLinkedInorevenaFacebook.
204 PART 3 Reaching Your Audience via Mainstream Social Platforms