Page 41 - How Top Merchants Create the Best Customer Experience
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41      HOW RETAILERS CONTINUE TO PERSONALIZE

                  HOW TOP MERCHANTS CREATE THE BEST CUSTOMER EXPERIENCE



        However, after Apple Inc.’s iOS 14 operating system update, it’s

        much harder for Flora & Noor to track consumer behavior, much
        like the phasing out of third-party tracking cookies has done to
        websites. This has led Flora & Noor to shift 80% of its Instagram and

        Facebook budget to TikTok.


        Through relevant product recommendations, tailored landing
        pages and surveys, these retailers help shoppers find products
        they’re more likely to purchase. By building up first-party data, such

        as from quizzes, retailers can offer personalization without relying
        on cookie data.

        abbas@digitalcommerce360.com

        April Berthene and Gretchen Salois contributed to this article.















































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