Page 35 - How Top Merchants Create the Best Customer Experience

35 HOW RETAILERS CONTINUE TO PERSONALIZE

HOW TOP MERCHANTS CREATE THE BEST CUSTOMER EXPERIENCE

browsing behavior while visiting the website and through online

quizzes. This data will then feed into retailers’ personalization
tactics that they use on-site, via email and through advertising to
drive shoppers to convert.

RETAILERS LOOK FOR NEW WAYS TO TRACK SHOPPERS WITHOUT COOKIES

Apple and Google have implemented policies that eliminate third-party data. How has this affected your marketing strategy?
Please select all that apply.

We are still assessing the best way to address these issues
32%

We have not changed our marketing strategy
27%

We have tried new ways to encourage consumers to sign up for our emails
26%

We have made first-party data a higher priority
25%

We have made adjustments to our marketing initiatives
21%

We are making more of an effort to learn about our customers through surveys/on-site activities
19%

We have tried new targeting technologies that claim to get around these changes
16%

We are finding it difficult to determine what technologies can support first-party data gathering
15%

We have increased the use of social influencers in our category to reach their followers
14%

We have reduced online marketing
8%

We have shifted spending to offline marketing opportunities
5%

We have had to totally overhaul our marketing strategy
3%

None of the above
7%

Source: Digital Commerce 360, 73 retailers 2022

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