Page 98 - Decoding Decisions ~ Making sense of the messy middle

Acknowledgements

This work was influenced by many, and we thank
them for their advice, support, and contributions.

From Google:

Rohan Gifford, Debadeep Bandyopadhyay, Megan
Bowden, Lucy Sinclair, Janusz Moneta, Asia Perek,
Celena Baggio, Nikki Borkovic, Will Whalley, Charlotte
Morton, Waqar Ali, Laura Smith-Roberts, Zarina de Ruiter,
Natalie Zmuda, Brianne Janacek Reeber, Casey Fictum,
Amy Shemesh, Georgie Altman, Josh Ayto, Justine
L’Estrange, Liz Cracknell, Nisha Mathews, Paul Guerrieria

From outside Google:

Alya Hazell, Sian Davies, Sarah Davies, Jake Greaves,
Kate Pilling, Eimear MacGarty, Oliver Carey, Eleanor
Heather, Josa Taylor, Lisa Rabnor, Sam Pearce, and
Charlotte Brown from The Behavioural Architects
Ben Wordsworth and Martina Brillante from
Together Creative.

The team at Redwood BBDO.

Rory Sutherland, Pete Dyson and Mike Hughes at Ogilvy.
Neil Godber, Philip Walford, Reuben Milne, Richard
Shotton, Simon Gill and Vicki Holgate, for their
contributions as the project developed.

About The Behavioural Architects:

The Behavioural Architects are an award-winning global
insight, research, and strategic consultancy. Their work is
underpinned by the latest thinking from the behavioural
sciences which they leverage to help organisations better
understand and influence consumer behaviour. They apply
behavioural inspired frameworks and methods to help
address key strategic marketing and social challenges.