Page 75 - Decoding Decisions ~ Making sense of the messy middle
P. 75
75 CHAPTER 4 INFLUENCING THE MESSY MIDDLE
As a testament to the power of our six behavioural biases, this was
impressive enough. But there was still one more scenario we wanted to try.
Starting from nothing
Finally, to explore the most extreme implications of our findings, we
introduced a complete wildcard. We decided to create a fictional test brand
to assess how much preference share an unknown challenger might take if it
was able to hit all of the biases we’d identified.
We decided to create a
fictional test brand to assess
how much preference share
an unknown challenger might
take if it was able to hit all of
the biases we’d identified.
